In today's fast-paced digital age, businesses are one click away from failure or success.
faculty adviser for capstone in NYU’s School of Professional Studies, MS in Public Relations and Corporate Communication program, where I help graduate students produce in-depth, strategic theses contributing to the field of communication.
The New York chapter of the International Association of Business Communicators (IABC) is a vigorous organization as dynamic and varied as the city itself. Members come together from a wide variety of industries and communication disciplines to share their expertise with one another through a broad range of activities. As the business communication environment evolves, members find more and more value in NY IABC.
NY IABC serves about 400 professional communicators who live and work in New York City and the surrounding areas. Some suburban members hold dual memberships—in the New York City chapter as well as in the New Jersey, Long Island, or WestFair chapters.
NY IABC was founded in 1972. Since then, the nature of its membership has evolved and changed to reflect the New York City communication market. While most chapter members are employed in corporate communication, many members represent public relations and marketing communication agencies. Other chapter members are self-employed, typically serving as suppliers of professional services to the corporate market.
For more information, please visit www.nyiabc.com
Developed and managed measurement programs for clients such as Bank of America, Dell, Zebra Technologies, and Bristol-Myers Squibb.
- Collaborated on social media content development, planning and execution.
- Created board meeting and roundtable presentations and managed digital/print graphic design projects.
- Assisted with all logistics in preparation for the Critical Issues Forum and Awards Dinner events.
- Drafted and edited press releases, website content, biographies, and media backgrounders for several clients, including Acorda Therapeutics, G1 Therapeutics, REGENXBIO, and Sarepta Therapeutics.
- Conducted a social media audit and developed social media strategies for UnitedHealthcare.
- Served as the onsite liaison between between Sarepta Therapeutics and the 60 Minutes news magazine film crew during a manufacturing process shooting.
- Developed and directed advertising campaigns for dermatology products such as Endocare and Heliocare.
- Created and designed the firm’s corporate website.
- Conceptualized corporate, advertising, and promotional materials, including presentation booklets and posters.
- Conceived corporate visual identities and website for Banque Delubac & Cie, a French financial institution.
- Created advertising campaigns for Natixis, a French corporate and investment bank.
- Managed and produced institutional and sales brochures for EADS, PMU and Crédit Agricole.
- Edited advertising script, slogans and signatures for Natixis, Banque Delubac and Crédit Agricole.
- Advised on branding for UBS and Hilton.
- Conceived corporate visual identities and websites for Trianon Palace Versailles, a Waldorf Astoria hotel in Paris, and Lazard, an independent investment bank.
- Designed online and offline corporate materials and brochures for Skandia, a Swedish insurance company.
- Participated in advertising campaigns, logos, graphic guidelines, web sites, and sales brochures conception for companies such as Crédit Agricole, Groupama Asset Management, Sofiprotéol, and Tocqueville Finance.
- Built healthcare media lists for Kowa Pharmaceuticals, Generic Pharmaceutical Association, and The Jed Foundation.
- Monitored media coverage for Vanda Pharmaceuticals upon FDA approval of Hetlioz.
- Made a presentation about Merck (MSD) crisis in France.
- Designing the online re-branding, content and positioning strategies.
- Participating in Board meetings with top public relations executives and helped with nationwide industry fundraising events such as the Paladin Dinner in NYC.
- Led online planning projects and helped with the creation of a new website platform with the highest visual and user interface standards to build online awareness, gain more corporate endorsements and increase donations.
Board of Directors at Laban/Bartenieff Institute of Movement Studies.
LIMS® is a non-profit educational organization, centered in New York City, with a global network of movement professionals. Our international network includes over 1000 Certified Movement Analysts who apply the movement analysis work in a diverse and ever-changing world, making a difference in the way people perform, communicate, observe, learn, and negotiate. We are proud of the impact our graduates have on fields as diverse as health care, the performing arts, sports, education, diplomacy, leadership studies, and communications.
Member of the Public Relations Society of America.
Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals.
Ambassador, PR/Marketing Adviser at Battery Dance Company.
The organization connects the world through dance, and pursues artistic excellence and social relevance by creating vibrant new works, performing on the world’s stages, presenting dance in public spaces, serving the field of dance and teaching people of all ages with special attention to the disadvantaged and areas of conflict.
Member of The International Association of Business Communicators.
Founded in 1970, IABC provides a professional network of about 15,000 business communication professionals in over 80 countries.
- Collaborated on strategies of communication campaigns for the French Ministry of Education.
- Developed social media plans for the General Council of Essonne in France.
- Cooperated in designing an internal newsletter platform for the digital department of FleishmanHillard.
- Conducted research and constructed presentations on pharmaceutical companies’ social media practices.
- Participated in creating social media audits, pitch presentations, and recommendations for Abbott Laboratories, Cigna, Convergys, Johnson & Johnson and Samsung.
- Developed communications strategies to increase brand awareness for Laban/Bartenieff Institute, Afric-Phar Laboratories, Pharmis and Battery Dance Company.
- Conducted a social media study that illustrates how financial institutions use social media to support their marketing efforts for LCOMFI, a corporate and financial communications agency in Paris.
- Conducted a study on social media for financial services for LCOMFI, a corporate and financial communication agency in Paris.
“Mehdi was deeply knowledgeable not only on the mechanics of creating the web site but was able to help write copy and was directly on-target.â€
“Mehdi is not only adept in creating a creative strategic plan but he also has the ability to manage the team to successfully achieve it's goals. He is an innovator as well as manager.â€
“During his time at LCOMFI, Mehdi has demonstrated great leadership and impressive creative skills.â€
"Mehdi is an exceptionally talented young man who's destined for great things. He's a real pro, and will excel in an environment where he can flex his digital media and creative chops."