GLOBAL Communications STRATEGIST

Summary

MEHDI HASSANI IDRISSI
In today's fast-paced digital age, businesses are one click away from failure or success.
Welcome to my digital space!

At my core, I'm a strategist and a storyteller. I thrive on blending creative narratives with sharp analytical insights, underscoring the transformative role of reputation management. The outcome? Businesses that are poised for growth and evolve with purpose.

Most recently, I started my role at Hill & Knowlton in Dubai, expertly fusing traditional market research with cutting-edge AI and Data Analytics. My forte lies in discovering data's hidden gems, equipping brands with strategic roadmaps that amplify their engagement and redefine the way they communicate.

My journey in communications has spanned over a decade, encompassing every dimension of the field—from advertising and digital marketing to public relations. I've joined forces with premier communications agencies in cities like New York, Paris, Riyadh, and Casablanca. My portfolio boasts collaborations with industry leaders such as Johnson & Johnson, Bank of America, Dell Technologies, and Hilton Worldwide.

Beyond the corporate landscape, I cherished the opportunity to guide the next generation of communicators during my tenure as an instructor at New York University, fostering their drive to produce groundbreaking contributions to our domain. I also served as a Board Member, Secretary, and Treasurer at the IABC's vibrant New York chapter.

Interested in exploring how we can reshape your brand's narrative? Let's collaborate! Don't hesitate to contact me directly or add me on LinkedIn.

Achievements

  • Advised many organizations, including UBS, Lazard, and Hilton.
  • Gold SABRE Award: Consumer Marketing (New Product) for Friends Again/BofA with Burson-Marsteller
  • Global network of diverse communications professionals.
  • Earned an MBA and two master's from world class business schools in Paris and New York City.
  • Served on a board of directors for the International Association of Business Communicators (IABC)
  • Co-founder of the International Club at NYU SCPS.
  • Faculty Advisor at New York University
  • Endorsed by many co-workers, clients, and communication professionals.
  • Guest speaker at New York University.
  • Donates time to philanthropic causes or professional associations.

Career Timeline

  1. Board Member, American Institute of Integrated Marketing
  2. Director, Data & Analytics, Hill & Knowlton
  3. -
    Vice President, FleishmanHillard TRUE Global Intelligence
  4. -
    Board Member, IABC/NY

    The New York chapter of the International Association of Business Communicators (IABC) is a vigorous organization as dynamic and varied as the city itself. Members come together from a wide variety of industries and communication disciplines to share their expertise with one another through a broad range of activities. As the business communication environment evolves, members find more and more value in NY IABC.

    NY IABC serves about 400 professional communicators who live and work in New York City and the surrounding areas. Some suburban members hold dual memberships—in the New York City chapter as well as in the New Jersey, Long Island, or WestFair chapters.

    NY IABC was founded in 1972. Since then, the nature of its membership has evolved and changed to reflect the New York City communication market. While most chapter members are employed in corporate communication, many members represent public relations and marketing communication agencies. Other chapter members are self-employed, typically serving as suppliers of professional services to the corporate market.

    For more information, please visit www.nyiabc.com

  5. -
    Adjunct Instructor, New York University

    faculty adviser for capstone in NYU’s School of Professional Studies, MS in Public Relations and Corporate Communication program, where I help graduate students produce in-depth, strategic theses contributing to the field of communication.

  6. -
    Account Supervisor, Data & Analytics, BCW Global

    Developed and managed measurement programs for clients such as Bank of America, Dell, Zebra Technologies, and Bristol-Myers Squibb. 

  7. -
    Communication Consultant, Independent

    - Developed communications strategies to increase brand awareness for Laban/Bartenieff Institute, Afric-Phar Laboratories, Pharmis and Battery Dance Company.
    - Conducted a social media study that illustrates how financial institutions use social media to support their marketing efforts for LCOMFI, a corporate and financial communications agency in Paris.
    - Conducted a study on social media for financial services for LCOMFI, a corporate and financial communication agency in Paris.

  8. -
    Integrated Communication Intern, The PRSA Foundation

    - Designing the online re-branding, content and positioning strategies.
    - Participating in Board meetings with top public relations executives and helped with nationwide industry fundraising events such as the Paladin Dinner in NYC.
    - Led online planning projects and helped with the creation of a new website platform with the highest visual and user interface standards to build online awareness, gain more corporate endorsements and increase donations.

  9. -
    Special Projects Coordinator, PR Council

    - Collaborated on social media content development, planning and execution.

    - Created board meeting and roundtable presentations and managed digital/print graphic design projects.

    - Assisted with all logistics in preparation for the Critical Issues Forum and Awards Dinner events.

  10. -
    Master of Science, Public Relations & Corp. Comm., New York University
  11. -
    Account Executive, 6 Degrees PR

    - Drafted and edited press releases, website content, biographies, and media backgrounders for several clients, including Acorda Therapeutics, G1 Therapeutics, REGENXBIO, and Sarepta Therapeutics.
    - Conducted a social media audit and developed social media strategies for UnitedHealthcare.
    - Served as the onsite liaison between between Sarepta Therapeutics and the 60 Minutes news magazine film crew during a manufacturing process shooting.

  12. -
    Healthcare Intern, Makovsky

    - Built healthcare media lists for Kowa Pharmaceuticals, Generic Pharmaceutical Association, and The Jed Foundation.
    - Monitored media coverage for Vanda Pharmaceuticals upon FDA approval of Hetlioz.
    - Made a presentation about Merck (MSD) crisis in France.

  13. Laban/Bartenieff Institute of Movement Studies

    Board of Directors at Laban/Bartenieff Institute of Movement Studies.

    LIMS® is a non-profit educational organization, centered in New York City, with a global network of movement professionals. Our international network includes over 1000 Certified Movement Analysts who apply the movement analysis work in a diverse and ever-changing world, making a difference in the way people perform, communicate, observe, learn, and negotiate. We are proud of the impact our graduates have on fields as diverse as health care, the performing arts, sports, education, diplomacy, leadership studies, and communications.

  14. Battery Dance Company

    Ambassador, PR/Marketing Adviser at Battery Dance Company.

    The organization connects the world through dance, and pursues artistic excellence and social relevance by creating vibrant new works, performing on the world’s stages, presenting dance in public spaces, serving the field of dance and teaching people of all ages with special attention to the disadvantaged and areas of conflict.

  15. -
    Digital / Healthcare Intern, FleishmanHillard

    - Cooperated in designing an internal newsletter platform for the digital department of FleishmanHillard.

    - Conducted research and constructed presentations on pharmaceutical companies’ social media practices.

    - Participated in creating social media audits, pitch presentations, and recommendations for Abbott Laboratories, Cigna, Convergys, Johnson & Johnson and Samsung.

  16. PRSA

    Member of the Public Relations Society of America.

    Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals.

  17. IABC

    Member of The International Association of Business Communicators.

    Founded in 1970, IABC provides a professional network of about 15,000 business communication professionals in over 80 countries.

  18. -
    Certificate, American Language Program, Columbia University in the City of New York
  19. -
    Corporate Project Manager, W&Cie

    - Collaborated on strategies of communication campaigns for the French Ministry of Education.

    - Developed social media plans for the General Council of Essonne in France.

  20. -
    Communication Consultant, LCOMFI

    - Advised on branding for UBS and Hilton.
    - Conceived corporate visual identities and websites for Trianon Palace Versailles, a Waldorf Astoria hotel in Paris, and Lazard, an independent investment bank.
    - Designed online and offline corporate materials and brochures for Skandia, a Swedish insurance company.
    - Participated in advertising campaigns, logos, graphic guidelines, web sites, and sales brochures conception for companies such as Crédit Agricole, Groupama Asset Management, Sofiprotéol, and Tocqueville Finance.

  21. -
    MBA, Communication, Media and Events, Paris School of Business
  22. -
    Creative/Project Manager Intern, LCOMFI

    - Conceived corporate visual identities and website for Banque Delubac & Cie, a French financial institution.
    - Created advertising campaigns for Natixis, a French corporate and investment bank.
    - Managed and produced institutional and sales brochures for EADS, PMU and Crédit Agricole.
    - Edited advertising script, slogans and signatures for Natixis, Banque Delubac and Crédit Agricole.

  23. -
    Master's degree, Management of Communication Compa, INSEEC School of Communication
  24. -
    Communication Supervisor, IBERMA Pharmaceutical Laboratories

    - Developed and directed advertising campaigns for dermatology products such as Endocare and Heliocare.
    - Created and designed the firm’s corporate website.
    - Conceptualized corporate, advertising, and promotional materials, including presentation booklets and posters.

  25. -
    Bachelor's degree, Organizational Communication an, Com'Sup

Areas of expertise

  • CORPORATE BRANDING
    20+
  • research & data ANALYTICs
    20+
  • strategic planning
    20+
  • Digital & social media
    20+
  • Brand voice & content
    20+

In NUMBERS

  • 5
    areas of expertise in marketing
  • 10
    years of specialized studies
  • 100+
    Global brands in portfolio

TESTIMONIALs

John Doorley, Founding Academic Director at New York University
“Mehdi is one of the best students we have had in our M.S. Degree Program in Public Relations and Corporate Communication at NYU. That is saying something because our program is the largest in the world.”
Kathy Cripps, President at the PR Council
"Mehdi has strong design skills and he produced attractive materials and powerpoint presentations for several important events."
Luis R. Cancel, Former Head of Cultural Affairs for New York City and San Francisco

“Mehdi was deeply knowledgeable not only on the mechanics of creating the web site but was able to help write copy and was directly on-target.”

Tony Plohoros, Principal at 6 Degrees PR

"Mehdi is an exceptionally talented young man who's destined for great things. He's a real pro, and will excel in an environment where he can flex his digital media and creative chops."

Nadine LeGuyader, President at LCOMFI

“During his time at LCOMFI, Mehdi has demonstrated great leadership and impressive creative skills.”

Saralie Slonsky, Adjunct Professor at New York University

“Mehdi is not only adept in creating a creative strategic plan but he also has the ability to manage the team to successfully achieve it's goals. He is an innovator as well as manager.”

Honors & Awards

Gold SABRE Award 2022, 2018

Experience Highlights

  • Director, Data + Analytics
    Hill & Knowlton - dubai
  • Vice President
    FLEISHMANHILLARD TRUE GLOBAL INTELLIGENCE - new york
  • Account Supervisor, Senior Analyst, Data & Analytics
    BCW GLOBAL - new york
  • Adjunct Instructor
    New york University - new york
  • Integrated Communication Consultant
    CREATEGIES - new york
  • Special Projects Coordinator
    PR COUNCIL - new york
  • Account Executive
    6 Degrees PR - new york
  • Integrated Communication Intern
    The PRSA Foundation - new york
  • Healthcare Intern
    Makovsky - new york
  • Digital / Healthcare Intern
    FleishmanHillard - new york
  • Corporate Communications Intern
    W&Cie - paris
  • Creative Lead
    LCOMFI - paris
  • Communication Supervisor
    IBERMA Pharmaceutical Laboratories - Casablanca
  • Summer Intern
    Klem euro rscg - casablanca

Education Highlights

  • Master of Science, Public Relations and Corporate Communication
    New York University
  • Certificate, American Language Program
    Columbia University
  • MBA, Communication, Media and Events
    Paris School of Business
  • Master's Degree, Management of Communication Companies
    INSEEC School of Communication
  • Bachelor Degree, Communication and Advertising
    COM'SUP

VOLUNTEER Work

  • IABC New York Tristate Chapter
    VP OPERATIONS & ADMINISTRATION, SECRETARY
  • Battery Dance Company
    Young ambassador
  • PRSA Foundation
    MeMBER & Volunteer

Interests

  • Chess
    happy to play anytime
  • Soccer
    Player and Spectator
  • Painting, Photography, Dance
    arts enthusiast
  • Video Games
    Sports and strategy games